Volkswagen Advertisements
1958-1979
is a nostalgic tour through
the history of an advertising.
From Wikipedia: "In 1949, William Bernbach,
along with colleagues, Ned Doyle and Maxwell Dane, formed
Doyle Dane Bernbach (DDB), the Manhattan advertising agency
that would create the revolutionary Volkswagen ad campaigns of
the 1950s and 1960s.
Bernbach's artistic approach to print advertising was
innovative, and he understood that advertising didn't sell
products. The strategy was to keep customers by creating and
nurturing them as brand ambassadors rather than
attempting to attract the attention of those who were
uninterested in the product. Bernbach's team of "agency
creatives" was headed by Helmut Krone, who pioneered the idea of
simplicity in print media advertisements. His repeated use of
photographs as opposed to the embellished illustrations used
traditionally by competing agencies, spawned
comfortably-consistent, yet unique, print ads that met DDB's
goal of making a stark departure from existing advertisement
techniques.
The corporate headquarters and factory that
produced Volkswagens was located in Wolfsburg, Germany. Because
Volkswagen’s advertising budget in 1960 was only $800,000 DDB’s
bare-bones, black-and-white approach, coupled with a projected
common theme of irreverence and humor, fit Wolfsburg’s needs
well. Each Volkswagen ad was designed to be so complete that it
could stand alone as a viable advertisement, even without
addressing all aspects of the automobile.
Taken as a sign of the campaign's runaway
success, research by the Starch Company showed that these
Volkswagen advertisements had higher reader scores than
editorial pieces in many publications, noting that Volkswagen
advertisements often didn't even include a slogan or logo. The
1959 Think Small Volkswagen series of advertisements were
voted the No. 1 campaign of all time in Advertising Age’s 1999
The Century of Advertising."
This collection
of over 400 magazine ads starts in 1959 and proceeds through
1979.
All ads may be
printed directly from the software or may be copied to disk or
the clipboard for processing in any graphics package.
You WILL love
it!
HI-Tech
Software discs are for Windows Xp/Vista/7 and later.
How to run our
titles on a Mac
